Happy Memorial Day.

Memorial Day was originally called “Decoration Day” after the Civil War to decorate the graves of fallen soldiers.

Many of us celebrate by either grilling out or going to a friend's bar-b-que, sunning at the beach (or just doing whatever we want to with the extra time off), but for some people such as the Boy Scouts, they still visit Veteran's cemeteries and lay flowers at graves all across the nation. Really nice stuff.

I am very grateful for the men and women who have served and died to protect us and this great nation. They are the true heros in this world.

So, whatever you are doing this holiday weekend, please take some time to be thankful and appreciative to those who have sacrificed their lives so that we may enjoy these wonderful things.

Never forget.

Happy Memorial Day.

Tom Bello

http://www.redrockprinting.com/

Is a picture really worth 1000 words?

It was once said;
"Advertising has to be the world’s second oldest profession, afterall, someone had to tell everyone about the first.”

When creating direct mail pieces, brochures, postcards etc, keep in mind what the real purpose of the piece is; you are trying to get the prospect to call or visit you for more information about your company so once they do, you can start the selling process from there.

Do not attempt to jam everything you know into one mailer or brochure and hope the piece sells your product or service for you; you are simply trying to get the prospect to contact you for additional information so the selling process can begin.
For me, I really believe in creating a BIG message with a few words to capture the attention of the reader in a split second. I also prefer to include a colorful, eye-catching photo with a simple headline on it because a picture really is worth a thousand words!

At Red Rock, we can help improve the appearance of your mailers, business cards, brochures, etc to bring more readers to you ...

For more information and online samples:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Old-Fashioned Hard Work

Is old-fashioned hard work a thing of the past?

 

 

... Not at Red Rock!

 

"We’re not afraid of hard work ... actually, we work our tails off all year long and our clients love it." Tom Bello, owner of www.redrockprinting.com in Boca Raton, Florida, says.

Tom adds: "as our industry and the economy have gotten tougher and tougher over the years, we continue to impress our clients with old-fashioned, roll-up-your-sleeves, keep the client first attitude."

Because of this positive attitude, Red Rock continues to add high quality clients and charities to their expanding customer base by out-servicing their competitors. At the same time, Red Rock offers an unmatched commitment to total customer satisfaction on every print job they manage.
It's the "Red Rock" difference.

Tom then adds: "Basically, printing is printing - it's ink on paper and most printers do a decent job of it, but it’s also easy for many print vendors to mumble the words about excellent service, total commitment and keeping the client first and then not back it up with action. This is exactly where Red Rock is different and where we separate ourselves from the pack ... I love to advertise it first, then prove it on every job, for every client, every day. Delivering on our promise is the most rewarding part of my job."

See for yourself - Let us bid and print your next project.

For more information or to view online samples, visit us at: http://www.redrockprinting.com/

CONTACT ME:

Email: tombello@redrockprinting.com

Text or call: (561) 289-5916

Keep Your Promises

... do not "try" to keep them. Big difference!

The word “try” is an excuse for getting out of keeping your word and it usually means that you will not deliver what you promised, period.

I have many vendors and suppliers that use the word “try” when we are discussing a project and as soon as I hear that word, I interupt them by saying; "okay, so you're not going to deliver it when you say you will" and it catches them off guard every time.

They usually respond with something like "why would you say that?" and I tell them the same thing that the word "try" means no and I would rather hear the truth of a "yes or no" than the word "try".

You will either deliver what you promise or you won’t. It’s that simple.

The same rule applies to appointments, deadlines, meetings and personal commitments - Think first before you promise because there is nothing that annoys a person more than a broken promise.

At Red Rock, WE DELIVER WHAT WE PROMISE!

For more information:
Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Ask and you shall receive?

"Ask and you shall receive" is the best sales advice for  sales professionals today. A great sales pitch will not yield you the same results unless you ASK for the business.

Is this just for sales people?

No, it is actually for all of us. Many people do not think of themselves as salespeople, but, one way or another, we are always selling ourselves (or our ideas) everyday.

Selling, broken down to it's most basic form, is simply matching the benefits of something to the needs and desires of another.

But, what is often missing in many sales presentations is the final close... i.e. asking for the order.

I have been on many sales presentations where the salesperson did a great job in making a presentation and at the end of the meeting, saying something vague like "have a nice day" or "I'll see you soon" and then walking away. They never asked for the order!

We're asking you to try Red Rock on your next print project!

Email: tombello@redrockprinting.com

Visit: http://www.redrockprinting.com

Call or Text: 561-289-5916

Happy Thanksgiving Message

 

The Holiday Season is a welcome break from everyday pressures ...

 

An especially good time to count our blessings  ...

 

An appropriate time to say "Thanks Sincerely" to our many great clients, friends and family members.

 

I hope you have the most enjoyable holiday season

and a bountiful, happy and healthy New Year!

Warmest Wishes,

Tom Bello, President
Red Rock Print Productions, Inc.
tombello@redrockprinting.com

Don't Get Left Behind!

 Why Do Some Clients Leave You?

 

 

 

If you spend all your time trying to attract new customers only, you are probably neglecting your company's lifeline; it's existing loyal customer base.

Loyal customers typically account for an unusually high percentage of your sales and profits. It takes a lot longer for a new account to become as profitable as an existing client that already knows and trusts you (and often provides critical feedback on your services and pricing as a vendor) that a new client will not.

If a loyal customer does leave, it is important to find out where they went and why they so you can avoid those mistakes in the future.

Once you understand why a customer left, it will help you determine whether or not your current business strategies are working and what you need to change going forward.

Also, exit interviews with defecting clients, if you can get them, are a good sales tool because they will help you map your company's future by understanding it's past.

It is believed that one-third of unhappy clients can be saved and brought back into the mix with proper attention to their reasons for leaving in the first place.

 

For out-of-this-world service, visit: http://www.redrockprinting.com/

Call or Text: (561) 289-5916

Email: tombello@redrockprinting.com