redrockprinting.com

Word Of Mouth Advertising ...

2012-01-09T13:04:00.003-05:00

Even in this internet age we live in today, "word of mouth" advertising is still a very influential form of advertising.

Simply put, people believe what their friends and family members tell them about your company and they will remember it (and often repeat it) for a long time to come.

Whether you know it or not, your company generates plenty of word of mouth advertising;

People are talking about your company!

The real question is, what are they saying?

It's easy to find out ... ask your clients what they think about your products or services and ask them to refer you to other people they know that may benefit from those services .

Your clients will be happy to recommend you if they believe in your company and they will create positive word of mouth advertising for you.

Please share Red Rock with your friends ...

VISIT: www.redrockprinting.com

CALL or TEXT: (561) 289-5916

EMAIL: tombello@redrockprinting.com

FACEBOOK - @redrockprinting.com

The Upcoming Holiday Season ...

2011-11-18T09:21:00.001-05:00

The holiday season is a welcome break from everyday pressures ...

An especially good time to count our blessings ...

An appropriate time to say;

"Thanks Sincerely" to our many good friends, clients and family members.

I hope you have the most enjoyable holiday season and a bountiful, happy, and healthy New Year.

Warmest Wishes,

Tom Bello
www.redrockprinting.com

Growing Stronger Every Day!

2011-11-01T09:41:00.001-04:00

WHAT HAS YOUR PRINTER DONE FOR YOU LATELY?

... at Red Rock, we do the leg work for you.

The days of bidding all print jobs, regardless of quantity or size, on one set of printing presses are finally over and you reap the benefits of this cost-saving service.

With Red Rock by your side, you now have the “insider's” advantage to lower pricing and faster service offered by Tom Bello, a 30-year South Florida print industry professional and owner of Red Rock Print Productions, Inc.

Red Rock produces every print job at the highest quality available, fastest service and most cost-effective production method. Whether it is a short run digital full color order, or a sheet-fed (or web) print run, Red Rock dramatically lowers your cost while speeding up the entire production process.

"With Tom on our team, it's like having a professional print expert on staff at no additional charge to us."

To learn more about Red Rock:

Visit: www.redrockprinting.com

Call or Text: (561) 289-5916

Email: tombello@redrockprinting.com

Keep Your Promises!

2011-10-22T09:47:00.004-04:00

... do not "try" to keep them. Big difference.

The word “try” is an excuse for getting out of keeping your word and it means you will not deliver what you promised, period.

I have many vendors and suppliers that use the word “try” when we are discussing a project and as soon as I hear that word, I interupt them by saying; "okay, so you're not going to deliver it when you say you will" and it catches them off guard every time.

They usually respond with something like "why would you say that?" and I tell them the same thing that the word "try" means no and I would rather hear the truth of a "yes OR no" than the word "try".

Typical Result; 99% of the time after that conversation, they say yes and keep their word. Otherwise, vendors would have an excuse for a failed delivery by simply saying "we said we would try to get it by then and couldn't"... Not good.

You will either deliver what you promise or you won’t. It’s that simple.

The same rule applies to appointments, deadlines, meetings and personal commitments - Think first because there is nothing that annoys a person more than a broken promise.

At Red Rock, WE DELIVER WHAT WE PROMISE!

For more information:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Turbo Charge Your Work Day!

2011-10-12T14:50:00.005-04:00

Benefits of exercising early ...

Many "non-morning" people believe that exercising early in the day will make them feel tired and worn out the rest of the day, but in fact, the exact opposite is true. If you start your day with a walk or run, a trip to the gym, yoga (or whatever exercise you prefer), you will be amazed at how much more energy you have as your metabolism will be cranked-up all day.

For me, it’s all about the run.

I have been addicted to running for 30-plus years now and barefoot beach running to be exact.

There is nothing like a run along the ocean's edge at low tide. It’s a mini-mental-vacation that I can’t put a price tag on. It is where I do my best creative thinking and sorting out all the mental “clutter” that I hold inside.

Running on the beach is so much more than just a physical workout for me … it’s a spiritual, emotional and magical experience every time. Maybe it's the smell of the salt water mixed with the South Florida humidity, or the bright sunshine on my face or even the sounds of children playing, etc ... or, maybe, it's just all of it. Either way, it's the perfect way to start my day.

Other benefits of morning workouts are: you will sleep better at night (which seems to be getting harder and harder to do these days), your self-esteem goes way up and you will probably notice that you are much sharper and more alert throughout the day.

So, don’t just take my word for it, experience it first-hand. For 30 days, make a vow to yourself to create a new habit by getting out there and trying it. Whatever your workout choice is, do it before your day gets started and I promise you will not be disappointed in doing so.

Stay hungry, stay healthy, stay alive.

Good luck!

Tom Bello

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Take Charge!

2011-10-05T11:00:00.003-04:00

QUESTION: How could a person possibly know what the rewards would be in their career (and in their personal lives) if they are not willing to take reasonable risks?

ANSWER: They wouldn't.

I can promise this, you will never know unless you are willing to jump into (and try something new) every now and then.

It would be a shame to miss out on any of the wonderful things this life has to offer simply because we are too afraid to step out of our comfort zone and try someting new.

In the end, it really all boils down to this simple statement:

"If you are not taking risks, you are not growing!"

Do yourself a favor and believe in yourself ... Live your life ... LOVE your life.

"Living at risk is jumping off the cliff and building your wings on the way down."
— Ray Bradbury

You can always enjoy risk-free service offered by Red Rock:

- Call or Text - (561) 289-5916

- Email - tombello@redrockprinting.com

- Visit - http://www.redrockprinting.com/

3 Things That Get Better With Age?

2011-09-26T06:45:00.001-04:00

1) Wine - Full-bodied red wines like Cabernet Sauvignon and Shiraz all taste better when aged, no doubt about it.

2) Cheese - Without proper aging, some cheeses like cheddar and Parmigiana-Reggiano would lack their distinctive flavor and characteristic texture. We wouldn't want that!

3) Hmmmm ... Wow, #3 is a tough one!

... Oh yeah, #3 is RED ROCK!

"Helping his clients save money on their printing highlights Tom Bello’s remarkable 30-year career in the printing industry. His experience in all facets of printing allows him to offer one-of-a-kind, never-before-seen personal service in the graphic arts industry. Through Tom's unique ability to offer expert advice and general counseling on a job by job basis, he not only adds value to every print job by being the project manager, he also does it at much lower pricing levels."

See For Yourself:

For more information and online samples:

Visit: http://www.redrockprinting.com/

Call or Text - (561) 289-5916

Email - tombello@redrockprinting.com

Get Your Message Out!

2011-09-20T08:21:00.001-04:00

Here are a few simple and inexpensive (or FREE) ways to advertise your business:

1) Get the word out to your friends, clients and family members about your services - Start by joining these FREE Social Media outlets: make a Facebook Business Page, join LinkedIn, open a Twitter account and even start your own blog ... all for free!

2) Invest in professional business cards – often times they are the only print item your prospects receive from you.

3) Join your local Chamber of Commerce – get involved in the community.

4) When you encounter other business owners, take the time to talk about their business.

5) Use “Pay Per Click” advertising in search engines such as Google – this way, you control the monthly budget and it reaches a worldwide audience.

6) Get involved with a local charity group - you will be surprised at how many contacts you will make while helping others ... it's a win/win for all.

The bottom line is, GET YOUR MESSAGE OUT - it's easier and less expensive than ever!

For more information, contact RED ROCK at:

Visit: http://www.redrockprinting.com/

Text or Call: (561) 289-5916

Email: tombello@redrockprinting.com

Autumn Marketing

2011-09-12T08:01:00.000-04:00

Marketing is keeping your business, products or service visible to your clients at all times. Use every opportunity to let them know that you are still here. Autumn is the perfect time to kick up your marketing efforts a notch by using the Autumn holidays to launch new marketing ideas.

Offer Fall specials:
Create a Fall special. Lower your prices on certain items if possible or offer a discount on a specific service or even hand out free samples if you can. Do something that creates added-value to your clients and prospects.

Participate in local Autumn events:
Get involved in your community leading up to the holidays. i.e. - If your town has a festival planned, sign up as a sponsor and get out there and meet new people. Try something silly like a Halloween costume contest inside your business. Whatever you do, make sure it celebrates Fall and gets people talking about your business.

Create a new direct marketing postcard:
Send out an Autumn-themed postcard listing your Fall specials to get new customers or new sales from your existing clients. Another good idea is to send your customers a really beautiful calendar that they will keep all year and look at often. Make sure your name and phone numbers are highly visible on every month.

Thank your clients:
At Thanksgiving time, say "thank you" to your clients. Send them a card just to say thank you for another year of business and loyalty and to simply wish them a Happy Thanksgiving. Your customers will appreciate it since you are extending a thoughtful gesture, not advertising a product for a change.

Happy Holiday Season!

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Get In The GROOVE This Fall ...

2011-09-06T08:08:00.000-04:00

It's hard to believe that September is here already and that Autumn, Halloween and all the other holidays are just around the corner. Wow, time really flew by this year!

Despite all the challenges that we face today, I believe it's always a good time to reflect back on the positive in our lives and start counting our blessings there.

For me, an ad agency client summed up my entire purpose for being in business and I use her words as motivation and inspiration going forward;

In a note she wrote:

"Your prices and your turn-around times are too competitive for me to ignore - As for the other projects you have quoted, how quickly can you go to print? - You are getting ALL of our print jobs in the future (and I'm telling all my agency friends that you are an AMAZING vendor) and to do your production team a favor and hire Red Rock!” "

.... Now that is what it's all about for me and Red Rock.

Providing our clients with great pricing, fast turnaround and top-notch quality ... all with a positive attitude and a genuine love for what we do.

So, those are my business-blessings, how about you?

What are yours?

Send me a note, I would love to hear from you ....

CONTACT ME AT:

Visit - http://www.redrockprinting.com/

Text or Call - (561) 289-5916

Email - tombello@redrockprinting.com

Is a picture really worth a thousand words?

2011-09-02T09:01:00.000-04:00

It was once said;
"Advertising has to be the world’s second oldest profession, afterall, someone had to tell everyone about the first.”

When creating direct mail pieces, brochures, postcards etc, keep in mind what the real purpose of the piece is; you are trying to get the prospect to call or visit you for more information about your company so once they do, you can start the selling process from there.

Do not attempt to jam everything you know into one mailer or brochure and hope the piece sells your product or service for you; you are simply trying to get the prospect to contact you for additional information so the selling process can begin.

For me, I really believe in creating a BIG message with a few words to capture the attention of the reader in a split second. I also prefer to include a colorful, eye-catching photo with a simple headline on it because a picture really is worth a thousand words!

At Red Rock, we can help improve the appearance of your mailers, business cards, brochures, etc to bring more readers to you ...

For more information and online samples:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Are all coffees created equal?

2011-08-22T09:00:00.002-04:00

Do you have a favorite coffee stop?

There are so many different places (and different ways) to order a cup of coffee these days that it has become an enormous industry all on it's own ... Compare that to the old days where it was pretty much limited to diner counters or if you were lucky, a stop at the Dunkin Donuts once in a while.

In today's world, there are so many choices out there that many people will drive out of their way to get a cup of coffee of their choice and a taste that is "good to the last drop."

It is really no different with your print vendors.

Do you automatically send all your print projects (regardless of size or quantity) to the same print vendor without exploring other pricing and service options?

If you do, this is a BIG mistake because "captured or assumed" work by a vendor is a buyer's worst enemy. Not only do they quote all projects on one set of equipment (whether or not it's the best fit for that job or the most economical way to produce it), but it allows them to creep up their pricing and take advantage of the fact that their prices are not being double-checked by you. Be careful of this!

At Red Rock, we work hard every day at keeping our prices low and putting your needs first because we know with so many printers to choose from, it takes an extra effort (and great pricing) to be the one that you will "go out of your way for" to do business with ... Just like that morning cup of coffee!

For more information and online print samples, visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Answer your phone!

2011-08-15T08:06:00.008-04:00

Wow, how many times have you yelled that into our phones lately?

In a world that has been taken over by Twitter, Facebook, LinkedIn, text messaging, email blasts, voicemail, blogging, etc, etc, the simple act of answering your phone has become a lost art ... it is often a very frustrating experience having to talk to a horrible outsourced service or voicemail rather than a live person.

Even though I do believe that participating in all the social media platforms is an important way to stay competitive and to get noticed (and I do participate in them), I also believe that it is more important to "talk" to my clients face-to-face and on the phone every chance I get.

It sounds silly to even say that, but it's true ... Good old-fashioned customer service and selling never goes out of style and it is very much appreciated by the person calling on the other end to actually have someone pick up the phone when they call.

Simple, right?

So, whether you are an employee, a business owner, a self-employed freelancer or even a vendor, start "answering your phone" when someone calls and stop hiding behind your voicemail, email and text messaging ... I can promise this, you will love the results!

TO REACH RED ROCK:

Call: (561)-289-5916

To learn more about our history and print services, visit:
http://www.redrockprinting.com/

Thanks!

Tom Bello

tombello@redrockprinting.com

Be Different ...Why Not?

2011-08-08T07:36:00.000-04:00

How do you separate yourself
from the competition?

The easiest way is to create a "niche" for your business.

A niche is something that makes you or your business different than your competitors. To help compete these days (especially with larger companies and the recent explosion of Social Media Marketing), do something that nobody else can copy or do something better than anyone else can.

Study your competition closely ... Learn what services they are not offering and also ask your clients what they need in a vendor that is not currently being fulfilled then FILL THAT NEED!

Become "One-Of-A-Kind!"

To experience the Red Rock difference:

Visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call or Text: (561) 289-5916

Red Rock Delivers Faster!

2011-08-01T10:26:00.000-04:00

Not only does the South Florida print market benefit from our FAST service, but it pays off for our national clients too!

FULL COLOR IN ONE DAY?

Not a problem at Red Rock!

Example: We received artwork from a client on Thursday at noon last week for an "emergency" print job for a group (McGraw-Hill) meeting at The Boca Raton Resort & Club ... we printed, folded and delivered 800 full color tri-fold brochures on Friday! ... No hassles, no excuses ... just plain old-fashioned hard work as usual.

One day printing? ... No problem!

Experience the Red Rock Difference:

- Immediate response
- Super-fast delivery
- No-excuse performance

Saving time and money for print buyers, marketing managers, business owners, graphic designers, purchasing agents and so many more ...

TRY US ON YOUR NEXT PROJECT

Email: tombello@redrockprinting.com

Call or Text: 561-289-5916

Visit: http://www.redrockprinting.com/

Follow us on TWITTER at: http://twitter.com/redrockprinting

The Meaning Of Color In Your Marketing ...

2011-07-22T07:07:00.002-04:00

What Color Are You In Business?

Understanding the meaning of color can improve your business marketing efforts - here's how:

Determine what color you are and then design your marketing efforts around that color and using these words ...

White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.

Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.

Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.

Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go.

Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business. Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.

At Red Rock, we are the color RED because we are passionate about what we do!

VISIT: http://www.redrockprinting.com/ for more information and online samples.

Call or Text: (561) 289-5916

Email: tombello@redrockprinting.com

Are Customers Leaving You Behind?

2011-07-18T07:39:00.001-04:00

Why Do Some Clients Leave?

If you spend all of your time trying to attract only new customers, you might be neglecting your company's lifeline; it's existing loyal customer base.

Loyal customers typically account for an unusually high percentage of your sales and profits. It takes a lot longer for a new account to become as profitable as an existing client that already knows and trusts you (and often provides critical feedback on your services and pricing as a vendor) that a new client will not.

If a loyal customer leaves you, it is important to find out where they went AND why they defected from you so you can avoid those mistakes in the future.

Once you understand why a customer left, it will help you determine whether or not your current business strategies are working and what you need to change going forward.

Also, exit interviews with lost clients are also a good sales tool because they can help you map your company's future by understanding it's past.

It is believed that one-third of your defectors can be saved and brought back into the mix with proper attention to their reasons for leaving in the first place.

For out-of-this-world service, visit: http://www.redrockprinting.com/

Call or Text: (561) 289-5916

Fax: (561) 620-1802

Email: tombello@redrockprinting.com

Manage client complaints!

2011-07-11T07:20:00.001-04:00

Here's why:

Many people have developed an automatic response by saying, “Oh well, you can’t please all the people all the time" and, that might actually be true sometimes ... or is it?

I believe that if you give the complaining person the same level of attention, respect and interest as you would any important sale to a client (or a pitch to your boss), not only will you satisfy the person complaining in that critical moment, but, you will win them over for the long term and reap the benefits of being a good listener and a problem solver for years to come.

You will create a RAVING FAN for your business.

So, the next time you hear a client complaining about something, do not hesitate to jump right in with both feet and turn that complaint into an opportunity to stand out in the crowd and create a new raving fan.

... It really works!

At Red Rock, not only do we listen to you, we hear you!

Try us on your next print project and experience the Red Rock difference!

Email me: tombello@redrockprinting.com

Call or text: (561) 289-5916

Visit: http://www.redrockprinting.com/

I can't wait to hear from you soon!

Tom Bello

Marketing vs. Advertising?

2011-07-05T11:30:00.000-04:00

Is there a difference?

... YES!

Many people confuse marketing with advertising or vice versa. Both are equally important, but, they are very different from each other. Understanding the difference between the two can put your company on a path to future growth like never before.

Here are the definitions of each:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

You can see by the definitions that it is easy to be confused to the point where we think of them as one-in-the same, so lets break it down even further ...

Advertising is a single component of the overall marketing process. It involves getting the word out about your business, product, or services. Advertising can include ads, direct mail campaigns, highway billboards, television, radio and even the internet.

The best way to consider the difference between advertising and marketing is to think of marketing as a pie and advertising is just one slice of that pie.

Marketing is a lengthy process that takes time and can involve many hours of research and effort (and action) before a marketing plan can be effective. It is not "run one ad and hope" something happens. It requires a good team of employees and vendors to make things happen!

So, put Red Rock to work for you today ...

VISIT: http://www.redrockprinting.com/

Call or Text: (561) 289-5916

Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Fax: (561) 620-1802

Turn negative to positive!

2011-06-27T07:58:00.000-04:00

By simply changing negative words and phrases to positive words and phrases, you will feel better inside and actually do a better job too.

A few examples are:

Negative to Positive:

I have to .......... I get to

Problems ........ Opportunities

Setback ......... Challenge

Pain ............... A Signal

... and, phrases like:

I want to get out of debt to I am going to earn more money!

I’m stressed out about this project to I always create amazing results in my projects!

If you have experienced negative results or have negative feelings towards your current print vendor (or are paying too much for your printing), change that negative to a positive today.

Visit: http://redrockprinting.com/ for more information and online samples.

Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Call or Text: (561) 289-5916

Fax: (561) 620-1802

Looking forward to hearing from you soon!

Tom Bello

Are you taking care of the three "Gettins"?

2011-06-24T07:42:00.000-04:00

Over the years, we have all witnessed many great companies lose their way because they only focused on two (of the THREE) most important elements in running a business;

They are:

1) gettin' jobs IN (sales)
2) gettin' jobs OUT (production)

...and the most important one of all;

3) gettin' PAID! (cashflow)

While the first two are crucial to the success of any business and should be a top priority when planning, the most important one (and often overlooked) is "gettin' paid."

Cashlow, profit, sales, volume, profit, cashflow, sales, volume, PROFIT (get the point?) are not bad words and strict payment policies should be in place from the very beginning so your new clients understand what your terms are and do not be afraid to enforce them if they violate your policies.

How many times have you heard the story about a client that owes a vendor a bunch of past due money and they promise to pay if they could only get one more rush job by Friday? Then, the owner agrees to do it out of fear of losing a "good" client and ALL the money eventually winds up becoming bad debt because the owner was afraid to freeze the account or produce the new work COD while payments were to be made on the past due balance.

Its painful to think about especially in these already troubled times so do yourself a favor and make sure you take care of all three gettins' from now on ... it might just save your business.

For more information and online samples, visit: http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Facebook: https://www.facebook.com/?ref=home#!/pages/redrockprintingcom/261212881135

Text or call: (561) 289-5916

Fax: (561) 620-1802

Do your vendors cause your stress?

2011-06-21T08:02:00.001-04:00

... with Red Rock, you can finally relax and leave the worry behind!

Imagine having a 30-year print professional available to you who takes the hassle out of print buying and also helps you SAVE MONEY by producing any size print project from disc to delivery ... at no additional cost!

There is a reason why high-quality clients such as:

The Boca Raton Resort & Club, Fontainebleau Miami Beach, Sheraton and Westin Hotels in Ft. Lauderdale, Crown Wine & Spirits, Prime Line Distributors, Camper & Nicholsons USA, Inc, Total Wine & More, BUGATCHI and a long list of other excellent clients choose Red Rock as a valuable print vendor for many of their print jobs ...
Try us and see for yourself!

Let us quote and print your next order and show you the Red Rock difference!

Email me: tombello@redrockprinting.com

Visit: For more information and online print samples www.redrockprinting.com

Follow/Like us on Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Call or Text: (561) 289-5916

Fax: (561) 620-1802

Our message is simple ...

2011-06-18T09:22:00.000-04:00

... at Red Rock, we work for you!

Check out the attached news flyer then check out how we help our clients every step of the way. You can easily add us into your bid mix on upcoming print projects and experience first-hand
the Red Rock difference.

It's simple to do:

Visit: http://www.redrockprinting.com/ for online samples and more information.

Email: tombello@redrockprinting.com

Text or call: (561) 289-5916

Fax: (561) 620-1802

...and, "follow/like" us here:

Facebook:
https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Looking forward to hearing from you soon!

Tom Bello

"Old-Fashioned" hard work pays off.

2011-06-12T09:27:00.010-04:00

Is old-fashioned hard work a thing of the past?

.... Not at Red Rock, says Tom Bello.

"We’re not afraid of hard work ... actually, we work our tails off all year long and our clients love it."

Tom Bello, owner of www.redrockprinting.com in Boca Raton, Florida, also says "as our industry (and the economy) have gotten tougher and tougher over the years, we continue to impress our clients with old-fashioned, roll-up-your-sleeves, keep the client first, hard work."

Because of this positive attitude, Red Rock continues to add high quality clients (and charities) to their expanding customer base simply by out-servicing and out-working their competitors. At the same time, Red Rock offers an unmatched commitment to total customer satisfaction on every print job they manage. It's the "Red Rock" difference.

Tom Bello also adds, "Basically, printing is printing - it's ink on paper and most printers do a decent job of it, but it’s also easy for many print vendors to just mumble the words about excellent service, total commitment and keeping the client first and then not back it up. This is exactly where Red Rock is different and where we separate ourselves from the pack ... we love to advertise it first, then prove it on every job, for every client, every day. Delivering on our promise is the most rewarding part of my job."

See for yourself - Let us bid and print your next project and watch us deliver the goods!

For more information on Red Rock's long history and to view online samples, visit us at: http://www.redrockprinting.com/

CONTACT ME:

Email: tombello@redrockprinting.com

Text or call: (561) 289-5916

Fax: (561) 620-1802

Are you using Magic 8-ball marketing?

2011-06-11T09:20:00.004-04:00

Do you know what are the most important qualities your client looks for in a print vendor?

Chances are, if you guess, you will guess wrong.

For instance, you might assume that price is the most important factor when choosing a new vendor when in reality, they might actually need FAST service from their suppliers. Or, you might believe fast service is their hot issue when they desperately want friendly, personal, one-on-one attention from you.

So, how do you determine exactly what your clients' needs are when all clients require something different?

It is simple ... You ask them.

The next time you are working with a new (or an existing) client, do your company a favor and ask them exactly what is the most important thing they require in a vendor. You might be surprised by their answer and if you are, I believe you will hold the secret to fulfilling their needs on a whole new level in the future while securing your place as a top-notch vendor!

For more information about Red Rock and online samples, visit: http://www.redrockprinting.com/

Email me - tombello@redrockprinting.com

Call or text - (561) 289-5916

Facebook - https://www.facebook.com/pages/redrockprintingcom/261212881135

Shine Like A Star!

2011-06-07T08:01:00.019-04:00

When You Love What You Do,
You Shine Like A Star!

The sole purpose of being in business is to serve our clients and exceed their expectations everyday because without them, there is no Red Rock.

My clients know that I love being their print vendor and being the one that "goes the extra mile" on every project we manage and it always feels great to pull off the impossible deadline or deliver the perfect job.
Never one to say "No" to a client request mixed with their ability to reach me 24/7 on email, phone or even text messaging (and trust me they do), this is what separates us from the pack.

For instance, it always amazes a client when they send me a note at 11:00pm about a print project or a new quote request and a few minutes later they get a reply from me, I know it makes them feel good that someone else is working as hard as they are.

Providing EXCELLENT customer service never gets old!

See for yourself - Try us:

Email me: tombello@redrockprinting.com

Visit us: http://www.redrockprinting.com/

Follow/Like us: https://www.facebook.com/?ref=home#!/pages/redrockprintingcom/261212881135

Call or Text: (561) 289-5916

.... You have my word, you will not be disappointed!

------------------Tom Bello

Ask and you shall receive?

2011-05-24T08:58:00.005-04:00

"Ask and you shall receive", is the best sales advice for beginning and experienced sales professionals today. The best sales pitch will not yield your desired results unless you ASK for the business.

Is this advice just for sales people?

No, of course not, it is actually for all of us. Many people do not think of themselves as salespeople, but, one way or another, we are always selling ourselves (or our ideas) everyday.

For example; look at a job interview setting, we are selling ourselves as to why we are the best candidate for the job. Or, think of a young man who wants to date a girl that that he has a crush on - he must sell himself to her as the best one to go out with. We are all selling ourselves and not always in the traditional sense though.

Selling, broken down to it's most basic form, is simply matching the benefits of something to needs and desires of another.

But, what is often missing in many sales presentations is the final close... i.e. asking for the order. I have been on many sales presentations where the salesperson did a great job in making a presentation and at the end of the meeting, saying something vague like "have a nice day" or "I'll see you next time"and then turning and walking away. They never asked for the order!

HINT: Sales 101 - If you fail to ask for the order, rarely (if ever) will you actually receive the business or your desired results.

We're asking you to try Red Rock on your next print project!

Email: tombello@redrockprinting.com

Visit: http://www.redrockprinting.com

Call: 561-289-5916

Follow us on Facebook:
https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Can't Wait To Hear From You Soon!

Seaglass ... A true gem!

2011-05-18T09:33:00.004-04:00

On the Jersey Shore, walking the beach and collecting sea glass is a favorite hobby of many.

It's truly amazing ... Seaglass starts it’s journey as nothing more than broken glass in the ocean. It is tumbled and tossed around in the salt water and sand until these colorful seashore gems wash up on shore to the treasure hunters delight.

I've walked many beaches around the country and it seems that sea glass, just like Bruce Springsteen, Frank Sinatra, Pork Roll, Salt Water Taffy (and many other New Jersey favorites), is a native New Jersey gem. Clearly, I am proud of my Garden State roots!

Discover a true gem right here in South Florida.

Super-fast service, personal attention, high-quality printing and low prices might be as hard to find these days as a beautiful piece of glass on a sandy beach. Not anymore ... "Red Rock" is that gem!

Discover Red Rock at .... http://www.redrockprinting.com/

Email: tombello@redrockprinting.com

Call: (561) 289-5916

Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

Deal With Customer Complaints ...

2011-05-14T08:58:00.002-04:00

Here's why:

Many people have developed an automatic response shrug by saying, “Oh well, you can’t please all the people all the time."

Hmmmm, maybe that is true sometimes, OR, maybe you can!

If you give the person that has a complaint the same level of attention, respect and interest as you would an important sale to a client (or a pitch to
your boss), you will satisfy the person vs. causing more stress and I promise you will be surprised by how many times you reap the benefits
of being a good listener and a problem solver.

You will help to create a new RAVING FAN for your company and for your job position too. Try it ... it really works!

So, the next time you hear a client (or your boss) complaining about something, jump right in with both feet and turn that complaint into an opportunity to stand out in a crowd. You will surprise them all and shine like a star!

At Red Rock, we not only listen to you, we hear you when you talk to us because you are always our #1 priority. So try us on your next print project and experience the Red Rock difference!

Email me: tombello@redrockprinting.com

Call me: (561) 289-5916

Visit us: http://www.redrockprinting.com/

Can't wait to hear from you soon!

Tom Bello

Maintaining a "Grand-Opening" Attitude

2011-05-07T09:34:00.003-04:00

I can remember growing up on the New Jersey Shore back in the 1960’s (and early 1970’s) and when a new gas station or small store would open in our growing little town, it was always a high-energy, fun and friendly experience.

... It was literally the talk of the town!

The store's new owner and it's employees would race around to ensure that everyone was having a "WOW!" experience and that they would also leave there raving about the new business to all of their friends and family.

With that image in mind, whether you are an employee of a company, an established business owner or thinking of venturing off on your own soon, make EVERY experience you have with a coworker, a client or a prospect, a “Grand-Opening Attitude” experience.

If you do, the word-of-mouth advertising that you will receive from your new raving fans will be priceless.

Experience Red Rock's "Grand-Opening Attitude" Today:

- Immediate response
- Super-fast delivery
- No-excuse performance
- Rush quotes and more!

Try Us On Your Next Print Project:

Email me: tombello@redrockprinting.com
Call me on my cell: 561-289-5916
Visit us for online samples: www.redrockprinting.com
Follow us on TWITTER at: http://twitter.com/redrockprinting
Follow us on Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

With so many ways to stay in touch these days, I can't wait to hear from you soon!

Sincerely,

Tom Bello
President

Brochures • Postcards • Catalogs • Local and National Accounts • Creative Design and more!

Keep Your Eyes On The Ball!

2011-04-18T09:47:00.006-04:00

QUESTION: How do you stay motivated to achieve your goals?

ANSWER: Keep your eyes on the ball!

To never lose sight of what your goals are, always ask yourself before making any decision (large or small)

… "does this decision get me closer to my goal?"

If it doesn't, you better rethink what you are about to do.

Goals can sometimes seem so far into the future (and unattainable), that it is best to break them down into smaller measurable steps that allow you to easily track your progress along the way.

You can't climb a staircase without taking the first step.

Breaking goals down into smaller measurable steps also helps because you will be able to see the progress along the way (and they will suddenly feel more attainable) and FUN actually.

Try it on your next large project (or anything that you want to add to your wish list) of goals... It works!

For more information about Red Rock and online samples, visit us at: http://www.redrockprinting.com/

Follow us on Facebook: @redrockprinting.com

Red Rock responds FASTER!

2011-04-14T09:17:00.000-04:00

We Deliver FAST Printing (and for LESS Money) to the South Florida print market and it pays off for our clients!

SEE FOR YOURSELF ...
- Immediate response.

- Super-fast delivery.

- No-excuse performance.

TRY US:

Email me anytime at: tombello@redrockprinting.com

Call my cell: 561-289-5916

Visit our website for online samples: http://www.redrockprinting.com/

... and, sign up to follow this blog for updates, pricing specials and more information on:

Letterheads, Brochures, Postcards, Mailers, Business Cards, Forms, etc.....

The Fourth of July

2010-06-30T07:49:00.000-04:00

Let us remember the true meaning of the Fourth of July because the freedom we are afforded here in America is easy to take for granted.

The Fourth is an extremely patriotic holiday and many of us might dress up in red, white and blue, hang a flag out front at home and blow off a few fireworks, but do we know what the true meaning behind our flag is?

The Fourth of July is a celebration of America's declaration from Great Britain (and sheer determination from our forefathers) to establish the USA as a free country that was made on July 4, 1776.

One Fourth of July quote says,

"During the American Revolution, the legal separation of the American colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated and revised the Declaration, finally approving it on July 4."

I hope everybody has a SAFE and happy weekend and please don't forget to take a moment out of your day on Monday to be appreciative (and thankful) for the freedom and liberty that we all enjoy here in America.

I know I will.

Tom Bello
President

http://www.redrockprinting.com/

Happy Memorial Day.

2010-05-26T11:16:00.000-04:00

Memorial Day was originally called “Decoration Day” after the Civil War to decorate the graves of fallen soldiers.

Many of us celebrate by either grilling out, going to a friend's bar-b-que, chilling at the beach (or doing whatever we want to with the extra time off), but for some people such as the Boy Scouts, they still visit Veteran's cemeteries and lay flowers at graves all across the nation. Really nice stuff.

I am very grateful for the men and women who have served and died to protect us and this great nation. They are the true heros.

So whatever you do this weekend, please be thankful and appreciative to those who have paid the ultimate price that allows us these wonderful things.

Never forget them.

Happy Memorial Day.

Tom Bello

http://www.redrockprinting.com/

... Don't Be A Fish Out Of Water!

2010-04-26T10:13:00.001-04:00

Happy Easter Weekend ...

2010-03-31T09:18:00.003-04:00

--- Facts About Easter ---

- In most languages other than English and German, the holiday's name is derived from Pesach, the Hebrew name of Passover.

- The traditional act of painting eggs is called Pysanka.

- 16 billion jelly beans are made for Easter.

- Decorated eggs became a mainstay of the Easter celebration in 17th century Germany when parents began decorating eggs and leaving them for their children to find before breakfast.

- The European custom of decorating eggs evolved into fine art with the colorful gilded designs of Ukrainian artists.

- The first chocolate eggs were made in Europe in the early 19th century and remain among the most popular treats associated with Easter.

- It is believed that German immigrants, who predominantly settled in Pennsylvania, were the ones first responsible for creating chocolate treats in the shape of bunnies and chicks.

- 90 million chocolate Easter bunnies are made for Easter each year.

- The first Easter baskets were made to look like bird's nests.
Each day, five million marshmallow chicks and bunnies are produced in preparation for Easter.

- Easter is the second top-selling confectionery holiday behind only Halloween.
76 percent of people eat the ears on chocolate bunnies first.

- Red jelly beans are kids' favorite.

WWW.REDROCKPRINTING.COM

12 Great Riches of Life

2010-03-25T14:56:00.003-04:00

--- by Napoleon Hill

1) Positive Mental Attitude
All riches begin with a state of mind. And remember, it is the one thing over which you have sole control. This is the starting point of all riches, whether they be material or intangible. It attracts true friendship and the hope of future achievement. You labor in the highest plane of your soul, creating. It attracts harmony in home relationships and friendly cooperation. It frees you from fear and provides you with the riches of enthusiasm. It inspires you with the riches of song and laughter, which indicate your state of mind. The joy of knowing that the mind can and will serve any desired end if one will take possession of it and fuel it with a definite purpose. It elicits the riches of play through which one may lay aside all of the burdens of life and become as a little child again. It puts you in touch with one’s “other self” – the self which knows no such reality as permanent failure. The wisdom of meditation through which one may draw upon the great universal supply of infinite intelligence at will. These and all other riches begin with a positive mental attitude.

2) Sound Physical Health
Sound health begins with a “health consciousness” produced by a mind that thinks in terms of health instead of sickness. It requires temperance in eating and commitment to physical activity.

3) Harmony in Human Relationships
Harmony with others begins with yourself. “To thine own self be true, and it must follow, as the night the day, thou cans’t not then be false to any man” ~Shakespeare

4) Freedom From Fear
Nobody who fears anything is free. The seven basic fears that appear in the mind are poverty, criticism, ill health, loss of love,loss of liberty, old age, and death.

5) The Hope of Achievement
The greatest of all forms of happiness comes from hope of achievement of some yet unattained desire.

6) The Capacity for Faith
Faith is the connection with the conscious mind and all that is. It is the fertile soil of the garden of the human mind where all riches in life are produced. It is the stuff that gives creative power and action to the impulses of your thoughts.

7) Willingness to Share One’s Blessings
Happiness comes only by sharing. Riches that are not shared will ultimately die. All riches may be multiplied by the simple process of sharing them where they may serve others.

8) Labor of Love
Labor is the highest form of human expression of desire. The forerunner of all human progress. All labors of love are sanctified because they bring the joy of self-expression.

9) An Open Mind on All Subjects
It is only the person with an open mind who becomes truly educated and who is thus prepared to receive the greater riches of life.

10) Self-Discipline
The person who cannot master himself may never become of the master of anything else. Those that master themselves become the masters of their destiny. The greatest expression of this is in humility of the hear when one has attained great riches or has been overtaken by that which is called “success”.

11) Capacity to Understand People
Comes from the basic understanding that all people are fundamentally like and evolved from the same place. Those who understand what motivates others must first understand what motivates themselves.

12) Economic Security
Economic security is not attained by the possession of money alone. It is attained by the service one renders – for this may be converted into all forms of human needs, with or without the use of money.

VISIT: www.redrockprinting.com

Utilizing The Law of Attraction

2010-03-11T09:28:00.003-05:00

Utilizing The Law of Attraction
By Jack Canfield

The law of attraction states that you will attract into your life--whether wanted or unwanted--whatever you give your energy, focus, and attention to.

You are constantly giving off vibrations of energy when you think and feel. These vibrations can be picked up and received by other people. That's why people say, "he has good vibes," or "he gives off bad vibes." You are constantly giving off vibrations -- literally!

If you're feeling excited, enthusiastic, passionate, happy, joyful, loving, appreciative, abundant, prosperous, relaxed and peaceful, you are giving off positive vibrations.

On the other hand, if you're feeling bored, anxious, worried, confused, sad, lonely, hurt, angry, resentful, guilty, disappointed, frustrated, overwhelmed, stressed out, or depressed, then you are giving off negative vibrations.

The law of attraction states that the universe responds to whatever you are offering -- by giving you more of whatever you are vibrating. It doesn't care whether it is good for you or not; it simply responds to your vibration.

The problem is that most of the time, you are not aware of what vibration you are offering. You are simply responding to things outside of you--current events, the news, how people treat you, the stock market, how much money you are making, how your children are doing in school, whether or not your favorite sports team wins--and then having a feeling that is either positive or negative.

When you are simply responding unconsciously to what happens around you, you tend to stay "stuck" in your current condition. This is why most people's lives never seem to change very much. They get stuck in a repeating cycle of recreating the same reality over and over by the vibration they are sending out.

It works like this... First, you observe what you currently have and are currently receiving in your life. You call this your "reality." You respond to what you observe with a feeling, positive or negative, which then gives off that vibration to the universe. The law of attraction then responds to this vibration and brings you more of what you were vibrating. This keeps the cycle going over and over, until you choose to change it through the exertion of your will. You are a victim of your lack of awareness of the law of attraction.

Visit: www.redrockprinting.com

Spring Is In The Air!

2010-03-04T09:37:00.005-05:00

Author: Biana Babinsky

Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a few items to accelerate the arrival of a new season. Scores of customers with overflowing bags are a testament to the retail sector's masterful use of the weather to improve sales. You can utilize some of the same techniques to improve your second quarter business results.

Springtime is associated with rebirth and a new beginning. It's also a particularly auspicious time to start a new marketing campaign. A portion of the Christmas shopping debt has been settled and the shock induced by a pile of holiday bills has worn off. In addition, numerous studies show that increased sunlight tends to improve people's mood, which often manifests itself by increased consumption of goods and services. Here are three techniques you can use to follow the lead of retail outlets and make the weather work for your business:

* If you sell a tangible product, feature your Springtime product lines on your front page and other high traffic pages. Customers are actively looking for Spring products. Some seek them out of true necessity, some sense that Spring will arrive more quickly once they've purchased a new wardrobe, and yet others are hunting for bargains and closeouts of your Winter inventory. Now is the best time to market your Spring products!

* If you run a service-oriented business, you can still use the Spring to promote your services. Tie spring into your current promotions, or show your customers that some of your services are especially appropriate for the new season. For example, if you own a dry cleaning business, offer a special on dry cleaning of sweaters and winter jackets. People want to put away their winter clothes and start a new season; helping them do so will generate additional business.

* Remind your customers that Spring has arrived! Wish them a happy Spring in a cheerful voice when you answer the phone. Mention Springtime in the next newsletter you send out, and don't forget to mention your Spring-themed products and services as well -- we can't wait for the Spring to start!

It's time to save, visit: www.redrockprinting.com for more information and online samples.

Seven Steps To Help Advertise Your Business ...

2010-02-24T11:20:00.003-05:00

How to Advertise Your Business
Contributor By eHow Contributing Writer

Advertising any business can be difficult, but a service business can be the most challenging of all to advertise. A service business is more personal by nature, because rather than selling products, what you are really selling is your own skills and talents, or those of your employees.

-- Step 1
Find what makes your business unique. What are you good at? Specialization can help a small service business break away from the crowd of competitors. Take a look at what aspect of your service you can emphasize to develop your position in the field.

-- Step 2
Focus on benefits. Rather than talking about your credentials and experience, shift the focus to the benefits that your potential client will receive. This is what your customers are interested in hearing about. For every feature that you list about your service, it's the benefits of those features that you want your audience to remember.

-- Step 3
Target your efforts. Who most needs what you have to offer? You can't market to everyone. Even the giant companies know exactly the customer they are trying to reach. Consider the age range, income level, interests and gender of your target audience. Learn as much as you can about this group. Although there are many other factors that you can consider, these few will get you moving in the right direction.

-- Step 4
Match the message to the market. You've determined who your target market is and why they need what you have to offer. Now it's time to assess how this group can best be reached. What do they read, view and listen to? What products do they purchase? How are other businesses reaching this group? This will help determine what your most effective marketing strategies will be.

-- Step 5
Consider your budget. There are low cost ways of advertising in every medium, and you don't need prime-time spots to accomplish your goals. Most businesses spend about 2 to 5 percent of their gross sales on advertising. If yours is a new business, you can project this figure from what you anticipate your sales will be.

-- Step 6
Determine cost per ad. Multiple smaller ads are generally more effective than one big ad that eats your entire budget. Radio spots can be had at a much lower cost than television. Many successful businesses run solely off of classified ads in the newspaper. Websites such as Craigslist can be a goldmine, reaching thousands of potential customers for little or no cost. Special interest pieces on television or radio or in the newspaper can be had for the cost of a press release or just letting the news department know that you exist, and what makes you unique.

-- Step 7
Be consistent. When you find what works, stick with it. Even if your chosen method doesn't work as well as you'd hoped, it often pays to stay with it for a few more months. Familiarity with an ad will often bring in customers that don't respond the first few times they see it. They need to know that you're going to be around when they need you. Don't let up on your advertising when you've got all the business you need. If you want to stay busy, steady advertising is the key.

Save Money On Your Advertising and Printing -- Visit: http://www.redrockprinting.com/

Do One Thing Really Well ...

2010-02-11T13:36:00.005-05:00

It doesn’t sound too tough, does it?

But, how many diners can’t make a good cup of coffee?
How many advertising agencies aren't very creative?
And, how many times have you thought; "I'll never go there again".

Thats right, doing one thing REALLY well can be harder than you think.

But also remember, the rewarding part of this theory is, if you do one thing really well, it may be enough to keep you hired at your job, or better yet, keep you in business!

So choose your one thing carefully.

Google, for example, didn’t try doing everything well.
They decided to do less as a search engine and

they are doing less better than anyone ever has.

At Red Rock, our one thing is SAVING YOU MONEY on all your printing needs.

Let us show you ... visit: http://www.redrockprinting.com/

Marketing vs. Advertising?

2010-01-11T11:20:00.001-05:00

Marketing vs. Advertising: What's the Difference?
By Laura Lake

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective.

Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

For more information and online samples, VISIT: www.redrockprinting.com

Happy New Year!

2009-12-28T11:59:00.002-05:00

I hope everyone has a healthy, happy, SAFE, and prosperous New Year!

In 2010, make saving money a priority ... Start now by visiting www.redrockprinting.com

What Has Your Printer Done For YOU Lately?

2009-08-07T13:58:00.003-04:00

... At Red Rock, we work for YOU!

Check out the attached flyer ... then, check out Red Rock!

Postcards, Brochures, Stationary, Pocket Folders, Business Cards, Digital, Sheet-Fed and Web Printing, Forms, and so much more!

VISIT: www.redrockprinting.com for online samples and more information.

Email Tom Bello for immediate service: redrockprintinc@aol.com

Guessing At What Your Client Needs?

2009-07-27T09:32:00.004-04:00

Q: What is the first step in fulfilling your client's needs?

A: Discovering what they are.

What is most important to your clients? ... HINT: Do not even try to guess... chances are, you will guess wrong.

For instance, you may think price is most important to them when they really want FAST service.

Or, you may believe fast service is what they want when they desperately crave friendly, personal service.

So, exactly how do you find out what your clients' true needs are when they all require something different?

You will never know unless you ASK them ...

... So, do your company and your client a favor and ASK THEM today!

For more information and online samples, visit:

http://www.redrockprinting.com/ ... We understand exactly what our client's need from us every day!

Red Rock responds FASTER!

2009-06-29T08:43:00.018-04:00

We Deliver FAST Printing (and for LESS Money) to the South Florida print market and it pays off for our clients!

SEE FOR YOURSELF ...
- Immediate response.

- Super-fast delivery.

- No-excuse performance.

TRY US:

Email me anytime at: tombello@redrockprinting.com

Call my cell: 561-289-5916

Visit our website for online samples: http://www.redrockprinting.com/

... and, sign up to follow this blog for updates, pricing specials and more information on:

Letterheads, Brochures, Postcards, Mailers, Business Cards, Forms, etc.....

"Pride and Passion" Make You A Star!

2009-06-08T08:46:00.008-04:00

When You Are Passionate About What You Do, You Shine Like A Star!

I was reminded again this past weekend about how taking pride in your career makes it that much more enjoyable.

My clients already know that I love being their print vendor that "goes the extra mile" each and every day, but sometimes, it just feels a little bit better for some reason to pull off the "Impossible Deadline".

I was at a lunch meeting on Friday afternoon and had a call from a great client with an "URGENT" note asking if I could somehow "pull off a miracle" and make a full color, full bleed, 10' x 30' building banner by Saturday morning that their client needed to hang off the side of a building in Ft. Lauderdale.

Wow, a 10' x 30' full color banner overnight and it was already Friday afternoon? ... "Hmmm ... this sounds like a fun challenge" I thought to myself, and right there from my Blackberry during the lunch meeting, the wheels were immediately in motion. I love the Blackberry!

Never one to say "No" to a client request, I contacted my banner vendor and arranged for it to be printed after hours on Friday evening and I would pick it up at 9:30 am on Saturday morning ...

Without a glitch, I delivered it by 10:00am Saturday morning!

Needless to say, my client was thrilled, their client was thrilled, and I felt really good about pulling off another impossible deadline that most (if not all) vendors would have quickly passed on.

This is what separates Red Rock from the pack. We go the extra-mile everyday as our normal work ethic.

See for yourself ... Visit: http://www.redrockprinting.com/ for more information and online samples.

You will not be disappointed!

INCREASE Your Profits By Cutting Your Costs ...

2009-06-03T19:22:00.011-04:00

Which do you think is easier to do - reduce your expenses or increase your sales?

I think many of us would agree that cutting our expenses might be easier. Why, then, do most people spend such a small amount of time on reducing their costs?

Consider this: If your current profit margin is 10% and you reduce costs by 10%, do your profits DOUBLE?

It’s incredibly simple to do … NEGOTIATE!

Just ask … You will be pleasantly surprised at how frequently a vendor will negotiate and lower their pricing to retain your business. You can also apply this cost-cutting mission at home too. It's liberating ... SPEND LESS, SAVE MORE!

At Red Rock, we are specialists at dramatically lowering your printing costs on nearly every print item you purchase.

Our clients love to share with us what they are currently paying for a specific print project just to see how much we will save them … And, they take advantage of it too ... WE SAVE THEM MONEY!

Try it ... See for yourself … Email me direct at: redrockprintinc@aol.com for a FAST, cost-savings, printing estimate.

For online print samples and more information, visit: www.redrockprinting.com

Deal With Customer Complaints ...

2009-05-27T07:59:00.006-04:00

Here's why ...

Many people have developed an automatic response shrug by saying, “Oh well, you can’t please all the people all the time."

Hmmmm, maybe that is true sometimes, OR, maybe you can!

If you give the person that has a complaint the same level of attention, respect and interest as you would an important sale to a client (or a pitch to
your boss), you will satisfy the person vs. causing more stress and I promise you will be surprised by how many times you reap the benefits
of being a good listener and a problem solver.

You will help to create a new RAVING FAN for your company and for your job position too. Try it next time ... it really works!

So, the next time you hear a client (or your boss) getting ready to complain
about something, jump right in with both feet and turn that complaint into an opportunity to stand out in a crowd. You will surprise them all and shine like a star!

At Red Rock, we hear you and we listen because YOU are our #1 priority. Try us on your next print project and experience the Red Rock difference!

Email me: tombello@redrockprinting.com

Call me: (561) 289-5916

Visit us: http://www.redrockprinting.com/

Can't wait to hear from you soon!

Tom Bello

Happy Memorial Day ...

2009-05-21T14:40:00.011-04:00

I am always grateful to the men and women who have served and died to protect us. If we take a minute to look around, we will always realize that living free has been (and always will be) the best way to live.

So whatever you do this weekend, please take the time to be thankful and appreciative to those who have allowed us these wonderful things. Never forget them.

Happy Memorial Day.

Tom Bello

http://www.redrockprinting.com/

Happy Friday ...

2009-05-15T09:15:00.003-04:00

I hope everyone had a great week.

Friday's are funny in a way ... there's a different "vibe" in the workplace on Fridays. Everyone is in a better mood. Smiles are easier to come by and clients are quicker to do business because of it.

No wonder, when that closing bell sounds, it's off to enjoy your own time ... maybe the beach, to Happy Hour, to family events, soccer games, exercise, parties, whatever ... it's play time!

If there was only a way to make every other day feel like a Friday... Hmmmm .....

The GOOD news is, there is!

... by being HELPFUL - act with your clients as if every day is Friday ... even if there’s no immediate profit in it. Believe me, it will payoff off in the long run.

When you go out of your way to help a client with a problem, they will tell countless people about you ... when they need a service, who do you think they will call? That's right, you.

So, enjoy your day today ... and come Monday, make every day feel like Friday ... your clients will love it!!!

Visit Red Rock at: http://www.redrockprinting.com/

Do Not Make Promises You Can't Keep

2009-05-14T08:12:00.003-04:00

Unless You Plan On Keeping Them …

... do not “TRY” to keep them.

The word “try” only means that you will NOT deliver what you promised your client. Period.

Many vendors and suppliers use the word “try” as an excuse for poor service, missed deadlines, over-promising and under-delivering.

You either WILL deliver or you won’t. It’s really that simple.

"Reliability" is critical to building any good relationship and great customer service is no exception. If you say, “Your order will be delivered on Thursday”, make sure it is delivered on Thursday. Otherwise, don’t say it.

The same rule applies to appointments, personal deadlines, etc. Think before you promise because there is nothing that annoys a customer more than a broken promise.

At Red Rock, WE DELIVER WHAT WE PROMISE … It’s what separates us from the pack.

For more information and online samples, visit us at: http://www.redrockprinting.com/

easy ... breezy ... red rock.

2009-05-12T08:23:00.003-04:00

Relax ... don't let your print projects cause you stress.

Wouldn't it be nice to have a printing expert as an extension of your team at no cost to you?

Just imagine having someone there to hand off all your print jobs to and leave the worry behind.

At Red Rock, that's exactly what we do ... WE WORK FOR YOU!

Let us bid on all your upcoming print jobs and go ahead, kick back and relax.

For more information about Red Rock and online samples, visit: http://www.redrockprinting.com/

Brochures - Newsletters - Postcards - Stationary - Business Cards and much more!

Keep Your Eye On The Ball!

2009-05-11T09:14:00.004-04:00

How do you stay motivated to achieve your goals?

The answer … KEEP YOUR EYES ON IT!

Never lose site of what you are working towards and always ask yourself before every decision you make … "does this decision get me closer to my goal?"

Keep in mind the rewards you will reap when you finally get there. They may seem so far in the future at times (and nearly impossible to reach) unless you break them down into smaller steps that allow you to easily track your progress.

Setting goals in small steps will keep you motivated to continue toward the "big project" as you chart your progress … it will make it feel attainable and FUN.

So, go ahead, set your sights high because even if you fall a little short, look how far ahead you will be.

For more information about Red Rock and online samples, visit us at: http://www.redrockprinting.com/

Do Your Friends And Family Members Know EXACTLY What You Do?

2009-05-08T07:57:00.003-04:00

It happens often in small business that they don’t!!!

Since most people like to do business with family or friends, it is important that you TELL THEM what you do.

They can become one of your best resources for new clients or referrals and promote you to others as well. It's up to you to tell them.

Become their "go to" person for information, help and other services and you will reap the rewards.

So, if you need to save money on printing or if you’re frustrated with your current print vendor, make Red Rock your “Go To” print vendor … You will be amazed at the difference!

For more information and online samples, visit us at: http://www.redrockprinting.com/

Just Like In New Jersey, There Are Hidden Gems All Around You ...

2009-05-06T08:57:00.004-04:00

Growing up on the Jersey Shore, walking the beach and collecting sea glass was a favorite hobby of mine as a kid.

It's amazing ... Seaglass starts it’s journey as nothing more than broken glass thrown in the ocean... It is then tumbled and tossed around by the salt water and sand until these colorful sea shore gems wash up on shore.

I've been to many beach towns around the country, and it seems that sea glass, just like Bruce Springsteen, Frank Sinatra, Pork Roll, Salt Water Taffy (and many other things), is a native New Jersey gem.

Obviously, I'm proud to be from the great Garden State!

Super-fast service, personal attention, high-quality printing, low prices, etc, might be as hard to find these days as a small piece of glass on a sandy beach, but discover a true gem right here in South Florida.

"Red Rock" is YOUR gem!

We deliver what we promise every day ... see for yourself ... check out: http://www.redrockprinting.com/

Discover Red Rock .... http://www.redrockprinting.com/

Broadcast Your Services For FREE!

2009-05-01T08:01:00.007-04:00

Click On The Links Below To Follow Red Rock ...

In addition to printing brochures, postcards, newsletters, business cards, etc, to advertise your company, join the latest craze in marketing for FREE!

“Social Media Marketing” has exploded recently as a legitimate vehicle to advertise and network yourself to a wider audience, and the best part is, it's all FREE!

Follow Red Rock at:

- TWITTER … http://twitter.com/redrockprinting

- FACEBOOK ... http://www.facebook.com/home.php#/profile.php?id=1554142982&ref=profile

- RED ROCK BLOG … http://redrockprinting.blogspot.com/

- FREE ONLINE MAGAZINE … http://www.openzine.com/aspx/PublisherZine.aspx?ID=5333

- RED ROCK WEBSITE … http://www.redrockprinting.com/

- LINKEDIN …http://www.linkedin.com/myprofile?trk=hb_side_pro

For more information and online samples, visit us at: http://www.redrockprinting.com/

Do You Know What Your Client's Needs Are?

2009-04-30T09:12:00.007-04:00

When meeting with a prospective client, you should never be "selling" anything when talking about your product or service.

Instead, seek out information about their NEEDS.

Then, when you hear a set of needs which you can help with, offer to help. No pressure sales pitch ... just connect your skill set, product, or service with someone else's set of needs and it will sell itself.

If you discover that a prospect does not need your product or service, what do they need then?

"Learn what other business (or personal) needs they have at the moment and offer a referral or solution to assist them."

By doing this, you will not only make a friend, but you will drive your prospect to seek your services when needed and they may refer you to one of their friends. It's a win/win situation rather than a "no" sale or "lost' sale.

Happy Selling!

"Old-Fashioned" Hard Work Pays Off ...

2009-04-29T08:03:00.005-04:00

"Old-Fashioned Hard Work" A Thing Of The Past? .... Not At Red Rock, says Tom Bello.

We’re not afraid of a little hard work ... actually, "We work our tails off all year round, and our clients love it."

Tom Bello owns www.redrockprinting.com in Boca Raton, Florida, and says as the industry has gotten tougher and tougher every year, we continue to amaze our clients with old-fashioned, roll-up-your-sleeves, “put the customer first”, hard work.

"We continue to build our advertising and printing client base by out-servicing our competitors and we have an unmatched commitment to total customer satisfaction." It’s easy to say those words and not back it up, but we love to prove it on every job, for every client, every day.

“It’s the best part of my job,” Tom Bello says.

For more information and online printing samples, visit us at: www.redrockprinting.com

You're Invited ...

2009-04-28T08:13:00.004-04:00

You’re invited to join Red Rock’s fast growing list of clients taking advantage of our low-price printing and world-class customer service. Save money on brochures, postcards, business cards, newsletters, booklets, and much more!

Why pay more for printing than you have to?

By matching every print job to the most cost-effective printing equipment, Red Rock saves you money on each item you purchase ... while passing the savings on to you.

From disc to delivery, Red Rock, ROCKS!

For more information and online samples, visit us at: www.redrockprinting.com

Bet On A Sure Thing!

2009-04-27T08:30:00.005-04:00

Don't Take Chances With Your Printing!

With over 30 years in the graphic arts industry, bet on a sure thing with Tom Bello and Red Rock.

We provide world-class customer service, super-fast turnaround time, and the lowest possible printing prices.

For more information and online samples, visit www.redrockprinting.com.

Postcards, Brochures, Mailers, Design, Newsletters, and much more!

Need A Printing "Make-Over?"

2009-04-23T08:13:00.004-04:00

Before And After … The Marketing Makeover.

Red Rock is very strong at helping our clients dramatically improve their marketing materials, business cards, postcards, brochures, etc from the so-so to the spectacular!

If you are a small business owner, an independant freelancer, or anyone else looking to take the next step and "Make-Over" your print image, let us show you how to rival your competitors for a fraction of the cost.

“I love what I do and it shows in every project, for every client, that I work with”
-------------Tom Bello

In addition to saving our clients money on all their printing needs, for a fraction of the cost, we will be happy to take you from the so-so to the SPECTACULAR!

For more information and online samples, visit us at: http://www.redrockprinting.com/

What Is "Earth Day?"

2009-04-22T08:17:00.003-04:00

Earth Day, April 22, is the annual U.S. celebration of the environment and a time for Americans to assess the work still needed to protect the natural gifts of our planet. Earth Day has no central organizing force behind it, though several nongovernmental organizations work to keep track of the thousands of local events in schools and parks that mark the day. It affirms that environmental awareness is part of the country's consciousness and that the idea of protecting the environment -- once the province of a few conservationists -- has moved from the extreme to the mainstream of American thought.
---- Timothy Brown, Staff Writer

For more information about "Going Green" with your printing, visit us at: www.redrockprinting.com

Maintaining a "Grand-Opening" Attitude

2009-04-21T08:36:00.010-04:00

I can remember growing up on the New Jersey Shore back in the 1960’s (and early 1970’s) when a new gas station or small store would open in our growing little town, it was always a high-energy, fun and friendly experience.

It was literally the talk of the town.

The store's new owner and it's motivated employees would race around with smiles on their faces to ensure that everyone was having a "WOW!" experience and that they would leave raving about the new business to all of their friends and family.

With that image in mind, whether you are an employee of a company, an established business owner or thinking of venturing off on your own soon, make EVERY experience you have with a coworker, a client or a prospect, a “Grand-Opening Attitude” experience.

If you do, the word-of-mouth advertising that you will receive from your new raving fans will be priceless.

Experience Red Rock's "Grand-Opening Attitude" Today:

- Immediate response
- Super-fast delivery
- No-excuse performance
- Rush quotes and more!

Try Us On Your Next Print Project:

Email me anytime at: tombello@redrockprinting.com
Call me directly on my cell: 561-289-5916
Visit us for online samples: http://www.redrockprinting.com/
Follow us on TWITTER at: http://twitter.com/redrockprinting
Follow us on Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135

With so many ways to stay in touch these days, I can't wait to hear from you soon!

Sincerely,

Tom Bello
President

Brochures • Postcards • Catalogs • Local and National Accounts • Creative Design and more!

As Paul Harvey would say, "What's In The News?"

2009-04-17T08:19:00.002-04:00

The news is, Red Rock is changing the way clients save money on all their printing needs.

Tom Bello, a 30-year print industry professional, offers one-of-a-kind, never-before-seen personal service and is available to his clients 24 hours a day, 365 days per year.

Over the past couple of years, the "Blackberry" has been his client's best friend.

"I get emails and text messages from customers at the oddest hours requesting a quote, a change to a job already in progress, a technical question about print production, etc, and it always amazes them the I respond IMMEDIATELY regardless of the hour," Bello says.

For more information, visit: redrockprinting.com.

How important is a good logo?

2009-04-16T10:20:00.003-04:00

Are you happy with your logo?

Here is a great article about the importance of having a great logo ...

Enjoy!

http://bizcovering.com/marketing-and-advertising/the-world%E2%80%99s-most-recognizable-symbols-and-trademarks/

Easy, Breezy ... Red Rock.

2009-04-16T08:54:00.004-04:00

Relax.

Don't let your print projects cause you stress!

You now have the luxury of utilizing a 30-year print industry professional at NO COST to you?

SAVE MONEY by handing off all your print projects to us and leave the worry behind.

At Red Rock, that's exactly what we do ... We work for YOU.

Let us quote your next print job!

For more information or fast estimates on your upcoming print jobs, visit: www.redrockprinting.com .

Growing Stronger Every Day ... YOU Can Too!

2009-04-15T14:58:00.003-04:00

WHAT HAS YOUR PRINTER DONE FOR YOU LATELY?
... at Red Rock, we do the work for you.

Finally, the days of printing companies bidding all print jobs, regardless of quantity or size, on one set of printing presses are over.

At Red Rock, you have the “insider's” advantage to lower pricing and faster service offered Tom Bello ... a 30-year South Florida print industry professional.

Tom hand selects the highest quality partners and matches every print job to the fastest, most cost-effective, production method. Whether it is a sheet-fed, web, or digital printing job, Red Rock dramatically lowers your cost while speeding up the entire production process.

To learn more about our world-class customer service or how to lower your printing costs, visit: www.redrockprinting.com.

Contact us today and start saving money!

Create your own magazine for FREE!

2009-04-15T14:35:00.002-04:00

Increase your Social Media presence by creating and sharing your own magazine for FREE!

Check it out:

http://www.facebook.com/ext/share.php?sid=104579518272&h=wrFVm&u=Yf_Kj&ref=nf

Looking to "Go Green" with your printing?

2009-04-15T14:24:00.000-04:00

Learn more about "Going Green" ...

VISIT: www.redrockprinting.com for more information.

Postage rates going UP!

2009-04-15T14:17:00.000-04:00

REMINDER:
Postage rates increase on May 11, 2009 ... mail your print projects soon!

VISIT: www.redrockprinting.com for FAST service ...