Is there a difference?... YES!
Many people confuse marketing with advertising or vice versa. Both are equally important, but, they are very different from each other. Understanding the difference between the two can put your company on a path to future growth like never before.
Here are the definitions of each:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
You can see by the definitions that it is easy to be confused to the point where we think of them as one-in-the same, so lets break it down even further ...
Advertising is a single component of the overall marketing process. It involves getting the word out about your business, product, or services. Advertising can include ads, direct mail campaigns, highway billboards, television, radio and even the internet.
The best way to consider the difference between advertising and marketing is to think of marketing as a pie and advertising is just one slice of that pie.
Marketing is a lengthy process that takes time and can involve many hours of research and effort (and action) before a marketing plan can be effective. It is not "run one ad and hope" something happens. It requires a good team of employees and vendors to make things happen!
So, put Red Rock to work for you today ...
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