Happy New Year!

I hope everyone has a healthy, happy, SAFE, and prosperous New Year!

In 2010, make saving money a priority ... Start now by visiting www.redrockprinting.com

What Has Your Printer Done For YOU Lately?

... At Red Rock, we work for YOU!

Check out the attached flyer ... then, check out Red Rock!

Postcards, Brochures, Stationary, Pocket Folders, Business Cards, Digital, Sheet-Fed and Web Printing, Forms, and so much more!

VISIT: www.redrockprinting.com for online samples and more information.

Email Tom Bello for immediate service: redrockprintinc@aol.com

Guessing At What Your Client Needs?

Q: What is the first step in fulfilling your client's needs?

A: Discovering what they are.

What is most important to your clients? ... HINT: Do not even try to guess... chances are, you will guess wrong.

For instance, you may think price is most important to them when they really want FAST service.

Or, you may believe fast service is what they want when they desperately crave friendly, personal service.

So, exactly how do you find out what your clients' true needs are when they all require something different?

You will never know unless you ASK them ...

... So, do your company and your client a favor and ASK THEM today!

For more information and online samples, visit:

http://www.redrockprinting.com/ ... We understand exactly what our client's need from us every day!

Red Rock responds FASTER!

We Deliver FAST Printing (and for LESS Money) to the South Florida print market and it pays off for our clients!

SEE FOR YOURSELF ...
- Immediate response.

- Super-fast delivery.

- No-excuse performance.

TRY US:

Email me anytime at: tombello@redrockprinting.com

Call my cell: 561-289-5916

Visit our website for online samples: http://www.redrockprinting.com/

Follow us on TWITTER at: http://twitter.com/redrockprinting

... and, sign up to follow this blog for updates, pricing specials and more information on:

Letterheads, Brochures, Postcards, Mailers, Business Cards, Forms, etc.....

"Pride and Passion" Make You A Star!

When You Are Passionate About What You Do, You Shine Like A Star!

I was reminded again this past weekend about how taking pride in your career makes it that much more enjoyable.

My clients already know that I love being their print vendor that "goes the extra mile" each and every day, but sometimes, it just feels a little bit better for some reason to pull off the "Impossible Deadline".

I was at a lunch meeting on Friday afternoon and had a call from a great client with an "URGENT" note asking if I could somehow "pull off a miracle" and make a full color, full bleed, 10' x 30' building banner by Saturday morning that their client needed to hang off the side of a building in Ft. Lauderdale.

Wow, a 10' x 30' full color banner overnight and it was already Friday afternoon? ... "Hmmm ... this sounds like a fun challenge" I thought to myself, and right there from my Blackberry during the lunch meeting, the wheels were immediately in motion. I love the Blackberry!

Never one to say "No" to a client request, I contacted my banner vendor and arranged for it to be printed after hours on Friday evening and I would pick it up at 9:30 am on Saturday morning ...

Without a glitch, I delivered it by 10:00am Saturday morning!

Needless to say, my client was thrilled, their client was thrilled, and I felt really good about pulling off another impossible deadline that most (if not all) vendors would have quickly passed on.

This is what separates Red Rock from the pack. We go the extra-mile everyday as our normal work ethic.

See for yourself ... Visit: http://www.redrockprinting.com/ for more information and online samples.

You will not be disappointed!

INCREASE Your Profits By Cutting Your Costs ...

Which do you think is easier to do - reduce your expenses or increase your sales?

I think many of us would agree that cutting our expenses might be easier. Why, then, do most people spend such a small amount of time on reducing their costs?

Consider this: If your current profit margin is 10% and you reduce costs by 10%, do your profits DOUBLE?

It’s incredibly simple to do … NEGOTIATE!

Just ask … You will be pleasantly surprised at how frequently a vendor will negotiate and lower their pricing to retain your business. You can also apply this cost-cutting mission at home too. It's liberating ... SPEND LESS, SAVE MORE!

At Red Rock, we are specialists at dramatically lowering your printing costs on nearly every print item you purchase.

Our clients love to share with us what they are currently paying for a specific print project just to see how much we will save them … And, they take advantage of it too ... WE SAVE THEM MONEY!

Try it ... See for yourself … Email me direct at: redrockprintinc@aol.com for a FAST, cost-savings, printing estimate.

For online print samples and more information, visit: www.redrockprinting.com

Deal With Customer Complaints ...

Here's why ...

Many people have developed an automatic response shrug by saying, “Oh well, you can’t please all the people all the time."

Hmmmm, maybe that is true sometimes, OR, maybe you can!

If you give the person that has a complaint the same level of attention, respect and interest as you would an important sale to a client (or a pitch to
your boss), you will satisfy the person vs. causing more stress and I promise you will be surprised by how many times you reap the benefits
of being a good listener and a problem solver.

You will help to create a new RAVING FAN for your company and for your job position too. Try it next time ... it really works!

So, the next time you hear a client (or your boss) getting ready to complain
about something, jump right in with both feet and turn that complaint into an opportunity to stand out in a crowd. You will surprise them all and shine like a star!

At Red Rock, we hear you and we listen because YOU are our #1 priority. Try us on your next print project and experience the Red Rock difference!

Email me: tombello@redrockprinting.com

Call me: (561) 289-5916

Visit us: http://www.redrockprinting.com/

Can't wait to hear from you soon!

Tom Bello

Happy Memorial Day ...

Memorial Day was originally called “Decoration Day” after the Civil War to decorate the graves of fallen soldiers.

Many of us celebrate by either grilling out, going to a friend's bar-b-que, chilling at the beach (or doing whatever we want to with the extra time off), but for some people such as the Boy Scouts, they still visit Veteran's cemeteries and lay flowers at graves all across the nation. Really nice stuff.

I am always grateful to the men and women who have served and died to protect us. If we take a minute to look around, we will always realize that living free has been (and always will be) the best way to live.

So whatever you do this weekend, please take the time to be thankful and appreciative to those who have allowed us these wonderful things. Never forget them.

Happy Memorial Day.

Tom Bello

http://www.redrockprinting.com/

Happy Friday ...

I hope everyone had a great week.

Friday's are funny in a way ... there's a different "vibe" in the workplace on Fridays. Everyone is in a better mood. Smiles are easier to come by and clients are quicker to do business because of it.

No wonder, when that closing bell sounds, it's off to enjoy your own time ... maybe the beach, to Happy Hour, to family events, soccer games, exercise, parties, whatever ... it's play time!

If there was only a way to make every other day feel like a Friday... Hmmmm .....

The GOOD news is, there is!

... by being HELPFUL - act with your clients as if every day is Friday ... even if there’s no immediate profit in it. Believe me, it will payoff off in the long run.

When you go out of your way to help a client with a problem, they will tell countless people about you ... when they need a service, who do you think they will call? That's right, you.

So, enjoy your day today ... and come Monday, make every day feel like Friday ... your clients will love it!!!

Visit Red Rock at: http://www.redrockprinting.com/

Do Not Make Promises You Can't Keep

Unless You Plan On Keeping Them …

... do not “TRY” to keep them.

The word “try” only means that you will NOT deliver what you promised your client. Period.

Many vendors and suppliers use the word “try” as an excuse for poor service, missed deadlines, over-promising and under-delivering.

You either WILL deliver or you won’t. It’s really that simple.

"Reliability" is critical to building any good relationship and great customer service is no exception. If you say, “Your order will be delivered on Thursday”, make sure it is delivered on Thursday. Otherwise, don’t say it.

The same rule applies to appointments, personal deadlines, etc. Think before you promise because there is nothing that annoys a customer more than a broken promise.

At Red Rock, WE DELIVER WHAT WE PROMISE … It’s what separates us from the pack.

For more information and online samples, visit us at: http://www.redrockprinting.com/

easy ... breezy ... red rock.

Relax ... don't let your print projects cause you stress.

Wouldn't it be nice to have a printing expert as an extension of your team at no cost to you?

Just imagine having someone there to hand off all your print jobs to and leave the worry behind.

At Red Rock, that's exactly what we do ... WE WORK FOR YOU!

Let us bid on all your upcoming print jobs and go ahead, kick back and relax.

For more information about Red Rock and online samples, visit: http://www.redrockprinting.com/

Brochures - Newsletters - Postcards - Stationary - Business Cards and much more!

Keep Your Eye On The Ball!

How do you stay motivated to achieve your goals?

The answer … KEEP YOUR EYES ON IT!

Never lose site of what you are working towards and always ask yourself before every decision you make … "does this decision get me closer to my goal?"

Keep in mind the rewards you will reap when you finally get there. They may seem so far in the future at times (and nearly impossible to reach) unless you break them down into smaller steps that allow you to easily track your progress.

Setting goals in small steps will keep you motivated to continue toward the "big project" as you chart your progress … it will make it feel attainable and FUN.

So, go ahead, set your sights high because even if you fall a little short, look how far ahead you will be.

For more information about Red Rock and online samples, visit us at: http://www.redrockprinting.com/

Do Your Friends And Family Members Know EXACTLY What You Do?

It happens often in small business that they don’t!!!

Since most people like to do business with family or friends, it is important that you TELL THEM what you do.

They can become one of your best resources for new clients or referrals and promote you to others as well. It's up to you to tell them.

Become their "go to" person for information, help and other services and you will reap the rewards.

So, if you need to save money on printing or if you’re frustrated with your current print vendor, make Red Rock your “Go To” print vendor … You will be amazed at the difference!

For more information and online samples, visit us at: http://www.redrockprinting.com/

Just Like In New Jersey, There Are Hidden Gems All Around You ...

Growing up on the Jersey Shore, walking the beach and collecting sea glass was a favorite hobby of mine as a kid.

It's amazing ... Seaglass starts it’s journey as nothing more than broken glass thrown in the ocean... It is then tumbled and tossed around by the salt water and sand until these colorful sea shore gems wash up on shore.

I've been to many beach towns around the country, and it seems that sea glass, just like Bruce Springsteen, Frank Sinatra, Pork Roll, Salt Water Taffy (and many other things), is a native New Jersey gem.

Obviously, I'm proud to be from the great Garden State!

Super-fast service, personal attention, high-quality printing, low prices, etc, might be as hard to find these days as a small piece of glass on a sandy beach, but discover a true gem right here in South Florida.

"Red Rock" is YOUR gem!

We deliver what we promise every day ... see for yourself ... check out: http://www.redrockprinting.com/

Discover Red Rock .... http://www.redrockprinting.com/

Broadcast Your Services For FREE!

Click On The Links Below To Follow Red Rock ...

In addition to printing brochures, postcards, newsletters, business cards, etc, to advertise your company, join the latest craze in marketing for FREE!

“Social Media Marketing” has exploded recently as a legitimate vehicle to advertise and network yourself to a wider audience, and the best part is, it's all FREE!

Follow Red Rock at:

- TWITTER … http://twitter.com/redrockprinting

- FACEBOOK ... http://www.facebook.com/home.php#/profile.php?id=1554142982&ref=profile

- RED ROCK BLOG … http://redrockprinting.blogspot.com/

- FREE ONLINE MAGAZINE … http://www.openzine.com/aspx/PublisherZine.aspx?ID=5333

- RED ROCK WEBSITE … http://www.redrockprinting.com/

- LINKEDIN …http://www.linkedin.com/myprofile?trk=hb_side_pro

For more information and online samples, visit us at: http://www.redrockprinting.com/

Do You Know What Your Client's Needs Are?

When meeting with a prospective client, you should never be "selling" anything when talking about your product or service.

Instead, seek out information about their NEEDS.

Then, when you hear a set of needs which you can help with, offer to help. No pressure sales pitch ... just connect your skill set, product, or service with someone else's set of needs and it will sell itself.

If you discover that a prospect does not need your product or service, what do they need then?

"Learn what other business (or personal) needs they have at the moment and offer a referral or solution to assist them."

By doing this, you will not only make a friend, but you will drive your prospect to seek your services when needed and they may refer you to one of their friends. It's a win/win situation rather than a "no" sale or "lost' sale.

Happy Selling!

"Old-Fashioned" Hard Work Pays Off ...

"Old-Fashioned Hard Work" A Thing Of The Past? .... Not At Red Rock, says Tom Bello.

We’re not afraid of a little hard work ... actually, "We work our tails off all year round, and our clients love it."

Tom Bello owns www.redrockprinting.com in Boca Raton, Florida, and says as the industry has gotten tougher and tougher every year, we continue to amaze our clients with old-fashioned, roll-up-your-sleeves, “put the customer first”, hard work.

"We continue to build our advertising and printing client base by out-servicing our competitors and we have an unmatched commitment to total customer satisfaction." It’s easy to say those words and not back it up, but we love to prove it on every job, for every client, every day.

“It’s the best part of my job,” Tom Bello says.

For more information and online printing samples, visit us at: www.redrockprinting.com

You're Invited ...

You’re invited to join Red Rock’s fast growing list of clients taking advantage of our low-price printing and world-class customer service. Save money on brochures, postcards, business cards, newsletters, booklets, and much more!

Why pay more for printing than you have to?

By matching every print job to the most cost-effective printing equipment, Red Rock saves you money on each item you purchase ... while passing the savings on to you.

From disc to delivery, Red Rock, ROCKS!

For more information and online samples, visit us at: www.redrockprinting.com

Bet On A Sure Thing!

Don't Take Chances With Your Printing!

With over 30 years in the graphic arts industry, bet on a sure thing with Tom Bello and Red Rock.

We provide world-class customer service, super-fast turnaround time, and the lowest possible printing prices.

For more information and online samples, visit www.redrockprinting.com.

Postcards, Brochures, Mailers, Design, Newsletters, and much more!

Need A Printing "Make-Over?"

Before And After … The Marketing Makeover.

Red Rock is very strong at helping our clients dramatically improve their marketing materials, business cards, postcards, brochures, etc from the so-so to the spectacular!

If you are a small business owner, an independant freelancer, or anyone else looking to take the next step and "Make-Over" your print image, let us show you how to rival your competitors for a fraction of the cost.

“I love what I do and it shows in every project, for every client, that I work with”
-------------Tom Bello

In addition to saving our clients money on all their printing needs, for a fraction of the cost, we will be happy to take you from the so-so to the SPECTACULAR!

For more information and online samples, visit us at: http://www.redrockprinting.com/

What Is "Earth Day?"

Earth Day, April 22, is the annual U.S. celebration of the environment and a time for Americans to assess the work still needed to protect the natural gifts of our planet. Earth Day has no central organizing force behind it, though several nongovernmental organizations work to keep track of the thousands of local events in schools and parks that mark the day. It affirms that environmental awareness is part of the country's consciousness and that the idea of protecting the environment -- once the province of a few conservationists -- has moved from the extreme to the mainstream of American thought.
---- Timothy Brown, Staff Writer

For more information about "Going Green" with your printing, visit us at: www.redrockprinting.com

Maintaining a "Grand-Opening" Attitude

I can remember growing up on the New Jersey Shore back in the 1960’s (and early 1970’s) when a new gas station or small store would open in our growing little town, it was always a high-energy, fun and friendly experience.

It was literally the talk of the town.

The store's new owner and it's motivated employees would race around with smiles on their faces to ensure that everyone was having a "WOW!" experience and that they would leave raving about the new business to all of their friends and family.

With that image in mind, whether you are an employee of a company, an established business owner or thinking of venturing off on your own soon, make EVERY experience you have with a coworker, a client or a prospect, a “Grand-Opening Attitude” experience.

If you do, the word-of-mouth advertising that you will receive from your new raving fans will be priceless.


Experience Red Rock's "Grand-Opening Attitude" Today:

- Immediate response
- Super-fast delivery
- No-excuse performance
- Rush quotes and more!


Try Us On Your Next Print Project:

Email me anytime at: tombello@redrockprinting.com
Call me directly on my cell: 561-289-5916
Visit us for online samples: http://www.redrockprinting.com/
Follow us on TWITTER at: http://twitter.com/redrockprinting
Follow us on Facebook: https://www.facebook.com/home.php#!/pages/redrockprintingcom/261212881135


With so many ways to stay in touch these days, I can't wait to hear from you soon!

Sincerely,


Tom Bello
President

Brochures • Postcards • Catalogs • Local and National Accounts • Creative Design and more!

As Paul Harvey would say, "What's In The News?"

The news is, Red Rock is changing the way clients save money on all their printing needs.

Tom Bello, a 30-year print industry professional, offers one-of-a-kind, never-before-seen personal service and is available to his clients 24 hours a day, 365 days per year.

Over the past couple of years, the "Blackberry" has been his client's best friend.

"I get emails and text messages from customers at the oddest hours requesting a quote, a change to a job already in progress, a technical question about print production, etc, and it always amazes them the I respond IMMEDIATELY regardless of the hour," Bello says.

For more information, visit: redrockprinting.com.

How important is a good logo?

Are you happy with your logo?

Here is a great article about the importance of having a great logo ...

Enjoy!

http://bizcovering.com/marketing-and-advertising/the-world%E2%80%99s-most-recognizable-symbols-and-trademarks/

Easy, Breezy ... Red Rock.

Relax.

Don't let your print projects cause you stress!

You now have the luxury of utilizing a 30-year print industry professional at NO COST to you?

SAVE MONEY by handing off all your print projects to us and leave the worry behind.

At Red Rock, that's exactly what we do ... We work for YOU.

Let us quote your next print job!

For more information or fast estimates on your upcoming print jobs, visit: www.redrockprinting.com .

Growing Stronger Every Day ... YOU Can Too!

WHAT HAS YOUR PRINTER DONE FOR YOU LATELY?
... at Red Rock, we do the work for you.

Finally, the days of printing companies bidding all print jobs, regardless of quantity or size, on one set of printing presses are over.

At Red Rock, you have the “insider's” advantage to lower pricing and faster service offered Tom Bello ... a 30-year South Florida print industry professional.

Tom hand selects the highest quality partners and matches every print job to the fastest, most cost-effective, production method. Whether it is a sheet-fed, web, or digital printing job, Red Rock dramatically lowers your cost while speeding up the entire production process.

To learn more about our world-class customer service or how to lower your printing costs, visit: www.redrockprinting.com.

Contact us today and start saving money!

Create your own magazine for FREE!

Increase your Social Media presence by creating and sharing your own magazine for FREE!

Check it out:

http://www.facebook.com/ext/share.php?sid=104579518272&h=wrFVm&u=Yf_Kj&ref=nf

Looking to "Go Green" with your printing?

Learn more about "Going Green" ...


VISIT: www.redrockprinting.com for more information.

Postage rates going UP!

REMINDER:
Postage rates increase on May 11, 2009 ... mail your print projects soon!

VISIT: www.redrockprinting.com for FAST service ...